More than 20 years of knowledge to develop your roadmap for B2B CRM & RevOps success
Who is Wayfinder?

Mike Rogan
Founder
Why Work With Me
I learned data quality where the stakes were highest. Twenty years of experience across Financial Services, Healthcare, Higher Education, and B2B SaaS. In these regulated industries, a data error can be hazardous to your career. Once you’ve fixed problems in these environments, everything else feels doable.
I’ve seen it from every angle. I’ve been on the customer and BIG consultant side of the table, plus I spent years inside Salesforce running SaaS product and data initiatives at enterprise scale. I’ve also worked at startups before starting my own thing. Not many advisors can say that. It’s why I know how these platforms are actually built, where they break, and what it takes to fix them without disrupting a business that can’t afford downtime.
I find the 20% that’s causing 80% of your problems. Most of your problems trace back to a small slice of your architecture. Two decades in data and operational intelligence means I can walk into almost any setup, regulated or not, and find that slice fast — to fix what actually matters most and build a roadmap together for what’s ahead.
No handoffs. No project managers. Just results. I’m also your single point of contact, start to finish. If something needs doing, I’m doing it.
You’ll get honesty, not a scope of work. I’ll be straight with you: not everything needs a consultant. If a two-hour fix is all you need, I’ll tell you the truth instead of pitching a six-month engagement.
You already know your data strategy isn’t where it should be. And AI is uncovering the manual workarounds you’ve been keeping inside everyone’s heads faster than you can blink. In your industry, that’s hidden risk, not just an inconvenience — every quarter you wait is another quarter of decisions, automations, and AI plans built on a foundation you can’t actually trust. Trust me.
Let’s start with an honest conversation about where things actually stand. A reality check to help you chart the best path forward.






