Your data is scattered across systems. Your team doesn’t trust it. And AI is on your roadmap.
I help B2B leaders fix the data, integration, and systems problems that are quietly blocking automation, AI, and the decisions that drive growth.
Hey, I’m Mike.
You already know something’s wrong. Your CRM says one thing. Your marketing platform says another. Your data warehouse says a third. And when someone asks a straightforward question in a meeting — “what’s our actual pipeline?” or “which accounts are at risk?” — nobody fully trusts the answer.
That’s not a technology problem. It’s a data confidence problem. And it doesn’t fix itself.
I spent 20+ years in CRM and revenue operations — including time leading SaaS initiatives inside Salesforce itself — working with companies in Financial Services, Healthcare, and other regulated industries where bad data isn’t just inefficient. It’s a liability.
I’ve sat on every side of the table: as the customer navigating compliance requirements while trying to scale, as the implementation partner translating business complexity into working systems, and as an insider at the world’s largest CRM company watching what separates organizations that get this right from ones that don’t.
Regulated industries taught me something that applies everywhere: when the stakes are high, data quality isn’t a nice-to-have. It’s the business.
If you’re serious about AI, automation, or just making faster decisions — clean, connected, trustworthy data isn’t optional. It’s the foundation everything else is built on.
Why Choose Wayfinder?
Trust
I’ve been where you are. I provide honest guidance about what actually needs fixing.
Knowledge
20+ years of experience means I can quickly identify the 80/20 issues—the small fixes that deliver big results.
Flexibility
From quick 2-hour audits to comprehensive optimization projects, I adapt to your timeline and budget.
Results
I’m your single point of contact who actually gets things done. No project managers, no handoffs.