Struggling to boost your effectiveness and efficiency and hit those revenue targets? Let Wayfinder show you the way.
Hey, I’m Mike—your guide, your Wayfinder, and your go-to B2B RevOps expert.
I’m here to help you optimize your strategy, data, technology, and people with a strong foundation that enables your business to thrive. With more than 20 years of experience in RevOps across Marketing, Sales, and Customer Success, I can guide you to reach your revenue growth destination.
Strategy
RevOps continues to evolve, becoming even more technical and requiring a solid understanding of how to leverage data, technology, and people. I can supercharge your RevOps strategy with the combined expertise of three fractional leadership roles (Revenue, Marketing, and Data) to develop a right-sized approach that delivers rapid results with a limited commitment.
Data
Data is crucial for every aspect of your business, and having clean, accurate data is key to maximizing ROI. I can help identify areas for data cleanup and optimization and build a solid data strategy to ensure your RevOps efforts are built on the best possible foundation.
Technology
With decades of experience in technology spanning home-grown systems to SaaS apps to CRM leaders like HubSpot and Salesforce, I’ve put in some miles with organizations from startups to non-profits to the largest corporations to implement and enhance RevTech stacks to maximize ROI. AI is transforming every industry and app. I can guide you through the hype to determine the best AI use cases to give your business an edge in this fast-evolving landscape.
People
Patience is one of my virtues (so I’ve been told). I listen and care deeply about the success of my clients. My approach to working with you is informed by my experiences in higher education, startups, and at several top-tier SaaS organizations, including Salesforce, where I led enablement initiatives for employees, partners, and customers. I know how to customize RevOps training to ensure successful adoption.
Why Choose Wayfinder?
Trust
I provide a truly unbiased point of view, with recommendations not tied to any single platform or technology provider.
Knowledge
My approach is informed by my experiences as a customer, implementation partner, and team leader with several top-tier SaaS organizations.
Flexibility
I deliver customized services at a fraction of the cost of large consultancies, and I can adjust to your timeline and needs.
Experience
I’ll be your single point of contact, delivering rapid success and avoiding the challenges of working with large project teams.
Ready to Move?