Your data and context are scattered across systems, your team of humans doesn’t know what to trust, and now you’re building AI agents on top of it. What could possibly go wrong? A lot.
I help leaders fix the messy data and context layers that quietly sabotage every AI project they launch.
Hey, I’m Mike. Some folks call me the Data Guy. I don’t care what you call me, but you really should call me.
You already know something’s off. Your CRM says one thing, your marketing platform says another, your data lake says a third — and when someone asks what the actual truth looks like, nobody trusts the answer they get.
That’s a data and context layer problem, and it won’t fix itself.
I spent 20+ years in CRM and revenue operations, including time leading SaaS initiatives inside Salesforce, working with companies in Financial Services, Healthcare, Education, and other regulated industries where bad data isn’t just inefficient — it’s a liability.
I’ve navigated compliance as a customer, built complex interconnected systems as an implementation partner, and watched from inside the world’s largest CRM company what separates the organizations that succeed from the ones that fail. I’ve worked with the largest organizations on earth and the smallest, most nimble startups. Now, I work directly for *you* to apply this knowledge as an independent advisor.
Regulated industries taught me something that holds everywhere: When the stakes are high, data and context stop being nice-to-haves. They’re must-haves.
If you’re serious about getting real ROI from AI and building automations that actually work, then clean and trusted data and context are what your success is built on.
Why Choose Wayfinder?
Trust
I’ve been where you are, and I’ll tell you the truth about what actually needs fixing.
Knowledge
20+ years means I can spot the fixes that move the needle right away.
Flexibility
I work to your timeline and budget.
Results
I’m your single point of contact and I get things done myself.